Overview
This course aims to equip participants on methodologies beyond the foundation topics taught in Customer Analytics and allow organisations to unlock the customer potential. It will also will provide the overview of recent developments in CRM to understand the sophistication level that can be achieved in this space.
Course Description & Learning Outcomes
This course is part of the Data Science and Graduate Certificate in Customer Analytics Practice Series offered by NUS-ISS. It is the second course in a series of three courses for the Graduate Certificate in Customer Analytics. Candidates interested in Stackable Certificate Programme in Data Science must complete two Fundamental Certificates before registering for this certificate as this is a certificate at specialist level. At the end of the course, participants will be able to: - Understand latest developments in CRM. - Apply advanced predictive analytics methodologies to develop targeting tools for various customer segments and apply the tools for efficient campaign targeting. - Learn how to estimate Customer Life Time Value or the customer revenue so that it can be used as an additional dimension for decision making together with analytics tools which will further enhance optimising marketing budget and increase profitability. - Develop and apply attrition models and event triggers to retain customers and thus prevent revenue loss.
Recommended Prerequisites
Participants who have successfully completed Customer Analytics course offered by NUS-ISS.
Pre-course instructions
- No printed copies of course materials are issued. - Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials. Registration close date: 25/12/2023
Schedule
Date: 15 Jan 2024, Monday
Time: 12:00 AM - 12:00 AM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Pricing
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