Overview
Traditional brick-and-mortar companies are embracing the concept of platform-based business models to survive in the digital economy. “A platform is a business model that allows multiple participants (producers and consumers) to connect to it, interact with one another, and create and exchange value. The most successful companies in the digital era including Alibaba, Amazon, Facebook, DBS (DigiBank) and Disney (MagicBands) were all designed on platform business models.” (Source: “Insurance beyond digital: The rise of ecosystem and platforms,” McKinsey & Company).
A “Think Platform” approach requires a change of perspective, focusing not on the inside-out approach of designing the business but on the outside-in approach, starting with the Ecosystem. Value creation amongst entities of the platform Ecosystem drives success of the platform.
Course Description & Learning Outcomes
This course is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering.
At the end of the course, participants will be able to:
- Understand the role of platforms and the challenges involved in building a platform
- Design a business platform and support business practices
- Define the technical architecture to support the platform
- Defining key enablers for the platform, namely Governance, Trust, Brand
- Demonstrate understanding and skills acquired through the design of a platform for business and to present to a panel for assessment
Recommended Prerequisites
Participants should ideally have 3 to 5 years of working experience in product management, business or technology.
Participants should also have a strong interest in developing a digital platform business and how products and services enhance business competitiveness.
Participants who are new to product management are strongly encouraged to attend the Managing Digital Products to enhance their learning experience for APAB.
NUS-ISS also offers a range of other courses in product management and design thinking for participants new to digital space.
This is an intensive, fully hands-on course, and participants are expected to do prior readings, class preparation and project work outside of in-class sessions over the 4-week period.
Pre-course instructions
- No printed copies of course materials are issued.
- Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.
Schedule
Date: 07 Feb 2025, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 14 Feb 2025, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 20 Feb 2025, Thursday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 28 Feb 2025, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Pricing
Course fees: Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/architecting--platforms-as-a-business/digital-products-platforms
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Product Development (Proficiency level: Proficient)
Speakers
Trainer's Profile:
Please refer to course webpage, Please refer to course webpage, NUS-ISS
https://www.iss.nus.edu.sg/executive-education/course/detail/architecting--platforms-as-a-business/digital-products-platforms
Partners
