Overview
Dive into Gen AI, Digital Marketing Strategies, E-commerce Optimisation, Customer Engagement, Analytics and more! Learn from top Digital Marketing experts at BCG and become a Digital Marketing practitioner in just 5 months. Key topics include: Performance Marketing, Marketing Measurement, E-commerce strategies
Course Description & Learning Outcomes
In this new digital era, sales and marketing teams focus on their strategies and actions keeping in mind the buyers’ problems and opportunities. They are a game-changer if executed properly and are pivotal to increasing efficiency and growth across organizations. Whether you are looking for a career transition into a digital marketing role or planning to enhance your profile by adding these highly demanded skills, RISE’s Digital Marketing & Ecommerce Accelerator (DMEA) course is for you! You will get to learn about key elements of Digital Marketing, ways to engage your audience better by using the right channels, building and pricing your e-commerce business and get opportunities to apply these skills in solving real-life business problems with our industry partners! What’s more? RISE will also help you be job-ready through career workshops, mentorships, interview preparation and mock interviews!
Recommended Prerequisites
-Singapore Citizens, Permanent Residents or Long Term Visit Pass Plus (LTVP+) holder
-Aged 21 years and above
-Minimum diploma or bachelor’s degree holder
-Basic literacy in operating a computer and browsing the internet
-Not currently residing overseas
Schedule
End Date: 19 Aug 2024, Monday
Class are held on every Monday & Wednesday (7-10pm), and Saturday (1-4pm, with some at 9am-12pm) ▪ Format: All classes are online in real time, and instructors teach with camera on. Only final capstone project will require in-person attendance at BCG's Singapore office.
Location: OnlineAgenda
| Day/Time | Agenda Activity/Description |
|---|---|
| Business & Digital Essentials | Learn fundamentals of Digital Marketing Channels -Structured problem solving -Business communication -Internet of things, blockchain, cloud computing, AR/VR, quantum computing -Gen AI in marketing |
| Digital Marketing Foundations and Diagnostic Hackathons | Conduct Diagnostics of Digital Marketing channels -Content marketing -Human centered design -Social media marketing -Search engine optimization (SEO) -Search marketing -SEMRush |
| Digital Marketing Growth & Innovation | Deep-dive into Digital Marketing strategies for growth and innovation & ecommerce -Google Analytics -Paid social, paid search -Programmatic ads -Precision marketing -Email marketing -Personalization -eCommerce growth and direct to consumer marketing -Conversational commerce |
| Capstone Project | Execute the case capstone project, utilizing acquired Digital Marketing skills with dedicated mentorship to build a portfolio. |
Pricing
Course fees: From SGD$924 onwards after GST (With 95% subsidy applied). Estimate your course fees here: https://rise.bcg.com/calculator/
Speakers
Trainer's Profile:
Aparna Bharadwaj, Managing Director & Partner, Boston Consulting Group
Aparna is a MD & Partner based in BCG's Singapore office, with over two decades of experience in Commercial/ Marketing & Sales topics including AI and Digital in a wide variety of sectors across APAC and globally. Aparna is the Global Head for BCG's Center for Customer Insights - a topic and COE under BCG's Global Advantage (GA) and Marketing Sales & Pricing (MSPA) practices. Aparna is also part of the leadership team of BCG's MSPA and Public Sector practices.
Trainer's Profile:
Julie Wang, Principal Trainer at BCG RISE, Boston Consulting Group
Julie Wang is the principal trainer for the Digital Marketing & Ecommerce Accelerator (DMEA) program, with extensive industry experience helping MNCs and organizations in their digital marketing efforts.
Trainer's Profile:
Ankit Chhabra, Knowledge Expert, Boston Consulting Group
Ankit Chhabra is a Knowledge Expert and Team Manager at BCG. Ankit is a native Digital Marketer with over a decade of experience across industries like Banking, e-commerce, IT Services & Healthcare in India. He has developed expertise in managing online brands, social media management, data-driven marketing, marketing automation, content marketing, and establishing Digital as a channel for revenue generation through performance marketing.
