Overview
The workshop aims to equip established healthcare innovators, including healthcare professionals, researchers, engineers and healthcare entrepreneurs, with knowledge relating to business planning and market access competencies under the Health and Medtech Innovation Skills and Competencies whitepaper.
This workshop will provide learners with a modular approach to develop the go-to-market model using the Business Model Canvas, Big Picture Framework and 5P stakeholder mapping model to help innovation teams develop a preliminary business plan.
By the end of the workshop, health & medtech innovators will be able to assess the commercial feasibility of a health and medtech idea, develop a strategic and robust business plan and adopt a customer-centric mindset. Through didactic lessons coupled with various group hands-on activities, learners will also be able to understand who the key stakeholders are in healthcare innovation and explore ways to create value for them to create go-to-market & commercial strategies.
Course Description & Learning Outcomes
By the end of this module, you should be able to
Construct and execute basic customer and market survey for concept or product validation and to articulate key value proposition
Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition
Examine and articulate key stakeholders along the value chain and the jobs to be done
Prepare a preliminary market analysis (top-down and bottom up)
Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system
Articulate value proposition in relation to initial pricing and business model
Schedule
End Date: 29 Nov 2024, Friday
Location: To be informed upon confirmation, NA
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Business Model (Proficiency level: Expert)
- Business Planning (Proficiency level: Expert)
- Big Picture Framework (Proficiency level: Expert)
- Market Access (Proficiency level: Expert)
