Overview
But innovating in a rush doesn’t always guarantee successful execution: despite their managers’ best efforts, 85% of new product innovation efforts end in failure, with billions of dollars flushed down the drain! Learn to lead enterprise-scale innovation with speed and efficiency: sign up for Innovation Leadership: Mastering Amazon’s Working Backwards Methodology. This course will demystify the fundamentals behind the global e-commerce giant’s powerful product development approach In this class, you will:
Work collaboratively with other participants to use Amazon’s Working Backwards methodology to test real ideas
Get hands-on with the Toolkit to develop and validate business plans
Develop an “intrapreneurship” mindset that creates customer centric and commercially viable innovations
Working Backwards has not only supported the creation of Amazon.com, Amazon Web Services, Alexa, and other Amazon powerhouses; it has also driven innovation at some of the largest global enterprises, including Asian organizations like DBS, Changi Airports, Petronas, and Astro.
Course Description & Learning Outcomes
At the end of this course, you’ll be able to:
Understand when and how to use Working Backwards to drive incremental or disruptive innovation
Use the 10 tools of Working Backwards “at speed” to complete Customer, Solution, and Business Validation
Identify and address common enterprise blockers, and how to bring leadership and other stakeholders with you on the journey
Apply the Scientific Method to product-market fit analysis and increase the percentage of successful products innovated per year
Build fundamental competency for customer validation and reduce time to market of product innovation
Design and staff a “two-pizza” team for innovation
Schedule
End Date: 10 Dec 2024, Tuesday
Location: 3 Temasek Avenue, Centennial Tower #12-01, 039190
Pricing
Course fees: SGD $2,100
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Innovation (Proficiency level: Beginner)
- Leadership (Proficiency level: Beginner)
Speakers
Instructor's Profile:
Eric Tachibana, Facilitator, Korn Ferry Academy
Eric was the Global Chief People Officer and APJC Head of Professional Services for Amazon Web Services. Prior to that Eric ran the APJC CTO and COO for UBS and Merrill Lynch Bank of America respectively. In those roles, Eric worked with boards and senior teams driving business results through corporate culture change, innovation, the development of entrepreneurial enterprise leaders, and operational excellence. Most recently, Eric worked with Fortune 500 enterprises to tailor and adopt the Working Backwards approach to enterprise innovation. Since 2018, “Innovation Engine” spinouts have secured over 200M in internal/external funding and have generated a combined revenue impact of over 25B for customers.
