Overview
Digital media, websites, social platforms and mobile phone games are visited by billions of people everyday. They are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos, etc. Through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms.
Course Description & Learning Outcomes
At the end of this course, you will be able to: - optimize their display advertising budgets to reach specific target markets on these platforms.
Recommended Prerequisites
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
Pre-course instructions
Registration close date: 24/09/2023
Schedule
Date: 12 Oct 2023, Thursday
Time: 9:00 AM - 5:45 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Pricing
Partners
