Overview
As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
This course fulfils part of the Professional Certificate in Digital Marketing requirement together with the Marketing Strategy in a Digital World course.
Course Description & Learning Outcomes
This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries. At the end of this course, you will be able to: - Develop innovative marketing strategies for today’s digital world. - Understand consumer behaviour in the digital age. - Understand customer journeys and engagement. - Evaluate value propositions through an understanding of marketing frameworks. - Apply brand alignment using frameworks for competitive advantage. - Analyse online marketing metrics - Understand attribution models, digital experiments, regression analytics to better estimate returns on investment and allocate resources.
Recommended Prerequisites
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
Pre-course instructions
Registration close date: 09/10/2023
Schedule
Date: 23 Oct 2023, Monday
Time: 9:00 AM - 5:30 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Pricing
Partners
