Digital Marketing Workshop

Course Description & Learning Outcomes

At the end of this course, you will be able to: - Understand the new rules and perspectives of the new media environment, to adapt to the new marketing landscape. - Understand the dos and don’ts of digital marketing, and complexity of managing a brand public relations crisis. - Apply AI in marketing practices for different social media networks, based on their differences. - Apply search engine optimisation processes for on-page and off-page optimisation, to increase inbound traffic. - Monitor and improve site search performance, through the use of Google search console tools and functions. - Evaluate the effectiveness of a website, by analysing its ability to draw traffic and convert users. - Monitor, evaluate and enhance business performance, using Google Analytics. - Improve the effectiveness of search advertising, through deployment of appropriate keyword strategies and practices, to drive search traffic. - Apply Google ads to research keywords, forecast campaign performance, create, launch, and monitor search campaigns.