Overview
Digital Product Strategy is a 3.7-day executive education programme that will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment. This course is part of the Graduate Certificate in Designing and Managing Products and Platforms Series offered by NUS-ISS.
Course Description & Learning Outcomes
Participants will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy. Participants are also expected to present the digital product strategy to an industry panel for assessment, feedback and continuous learning. Upon completion of the course, participants are expected to: - understand the challenges of the digital product eco-system that the product strategist operates in - acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit - demonstrate these understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment
Recommended Prerequisites
Participants need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness. Participants with some work experience in project or product areas who are keen to transit to a strategic role would benefit most from the course.
Pre-course instructions
- This is an intensive, fully hands-on course, and participants are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period. - Each participant is expected to spend 4-6 hours per week to work on case discussions and class assessment outside of class sessions. - Participants who are new to product management are strongly encouraged to have attended the Strategic Product Manager ™ or Managing Digital Products course to enhance their learning experience for Digital Product Strategy. - No printed copies of course materials are issued. - Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials. Registration close date: 11/08/2023
Schedule
Date: 01 Sep 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 08 Sep 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 15 Sep 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 21 Sep 2023, Thursday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Agenda
| Day/Time | Agenda Activity/Description |
|---|---|
| Week 1 | Product Vision Formulation - Operating in the new digital products eco-system - Understanding the landscape and the competition - Developing an inspiring product vision that guides the team - Business goals, key performance indicators (KPIs), and the product scorecard - Aligning to the organisation product portfolio - Assessment Workshop: Develop the Digital Product Vision |
| Week 2 | Developing the Go-To-Market (GTM) Strategy - Monetisating the digital product - Digital product launch strategies - Assessment Workshop: Develop Product GTM Strategy |
| Week 3 | Product Growth and Exit - Minimum viable product (MVP) that is Simple, Lovable & Complete (SLC) - Extending to new or next market or feature - Building customer loyalty - Product end-of-life planning and management - Assessment Workshop: Develop the Full Digital Product Strategy |
| Week 4 | Industry Panel Presentation - Assessment Workshop: Present to Industry Panel - Individual Assessment |
Pricing
Partners
