Overview
Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.
Course Description & Learning Outcomes
To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed. At the end of the 3-day course, participants will be able to: - Understand how Human-Centered Design (HCD) can provide a foundation for innovation - Acquire user-centric mindset and basic creative skills to uncover innovation opportunities - Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation - Develop managerial action plans in embedding HCD in your organisation - Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation
Pre-course instructions
Registration close date: 18/09/2023
Schedule
Date: 27 Sep 2023, Wednesday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online
Date: 28 Sep 2023, Thursday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online
Date: 29 Sep 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online
Agenda
Day/Time | Agenda Activity/Description |
---|---|
Day 1 | Empathise to reframe - Fundamentals of design thinking - Empathy-driven research - Jobs-to-be-done |
Day 2 | Synthesis to insight - Techniques of synthesis - Crafting Insight - Journey mapping and defining moments |
Day 3 | Insight into new experiences - Cultivating creativity - Value of prototyping - Elements of experience design |