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Innovating Through Design Thinking: The Fundamentals

 

Sep 27 2023, Wednesday - Sep 29 2023, FridaySee Schedule below for times (GMT +8:00) Kuala Lumpur, Singapore

 

See below for location details

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Overview

Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.

Course Description & Learning Outcomes

To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed. At the end of the 3-day course, participants will be able to: - Understand how Human-Centered Design (HCD) can provide a foundation for innovation - Acquire user-centric mindset and basic creative skills to uncover innovation opportunities - Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation - Develop managerial action plans in embedding HCD in your organisation - Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation

Pre-course instructions

Registration close date: 18/09/2023

Schedule

Date: 27 Sep 2023, Wednesday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online

Date: 28 Sep 2023, Thursday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online

Date: 29 Sep 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Hybrid, Singapore Management University and Online

Agenda

Day/TimeAgenda Activity/Description
Day 1Empathise to reframe - Fundamentals of design thinking - Empathy-driven research - Jobs-to-be-done
Day 2Synthesis to insight - Techniques of synthesis - Crafting Insight - Journey mapping and defining moments
Day 3Insight into new experiences - Cultivating creativity - Value of prototyping - Elements of experience design

Pricing

Course Pricing

Partners

Singapore Management University Academy
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