Overview
Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.
Course Description & Learning Outcomes
To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed. LEARNING OBJECTIVES Understand how Human-Centered Design (HCD) can provide a foundation for innovation Acquire user-centric mindset and basic creative skills to uncover innovation opportunities Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation Develop managerial action plans in embedding HCD in your organisation Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation
Recommended Prerequisites
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Schedule
End Date: 10 Apr 2024, Wednesday
Location: 60 Stamford Road, Level 4, 178900
Pricing
Speakers
Trainer's Profile:
Jin Kang Møller, Affiliate Faculty, Singapore Management University
Jin Kang Møller is an award-winning customer experience strategist, designer, and management consultant. She had held design leadership positions in OCBC Bank in Singapore, Credit Suisse in Switzerland, creating a movement to distil methods and mindsets of human-centred design across these organisations. Jin has a proven track record of successful execution of customer experience design strategy for Private Banking, Wealth Management, Insurance, and pharmaceutical businesses. She was also the driving force behind FRANK by OCBC, an award-winning millennial banking concept that positioned the bank as the market leader in the segment. She defined the new digital wealth management concept (launched as OCBC OneWealth app) which drove successful digital sales and won her Gold Good Design 2017. She is the author of The Simplicity Playbook for Innovators, a practical guide on how to focus on what really matters for your business, and to create experiences that win customers’ hearts.
