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From Jargon to Stories - Distilling Narratives around Deep Tech

 

Oct 03 2024, Thursday05:00 PM - 06:30 PM (GMT +8:00) Kuala Lumpur, Singapore

 

32 Carpenter Street, 059911 and Online

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Overview

Join us for a deeper look at the process of crafting engaging narratives around STEM innovation and emerging technologies, making these concepts more accessible to audiences beyond technical communities. As founders and communications professionals, how can we translate complex ideas and theories into powerful stories in our engagement with stakeholders like the media, potential customers and investors? We’re bringing together perspectives from founders, PR practitioners and the media as we dissect the various issues, opportunities and tools to turn jargon into impactful communications. 

This event is organised by the Public Relations & Communications Association APAC and supported by SGInnovate.

What to expect:

  • 5.00pm - 5.15pm: Registration

  • 5.15pm - 6.00pm: Panel discussion with audience Q&A

  • 6.00pm - 6.30pm: Networking with refreshments

Schedule

Date: 03 Oct 2024, Thursday
Time: 5:00 PM - 6:30 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: 32 Carpenter Street, 059911 and Online

Speakers

Speaker's Profile:

Dr Joe Fitzsimons, CEO, Horizon Quantum Computing
Dr Joe Fitzsimons

Joe Fitzsimons is the founder and CEO of Horizon Quantum, a company advancing the widespread adoption of quantum computing by building software tools that enable all programmers to take advantage of quantum technology. Before founding Horizon Quantum Computing in 2018, Joe held a tenured position as an associate professor at the Singapore University of Technology and Design, where he led the Quantum Information and Theory group. He was also a principal investigator at the Centre for Quantum Technologies, contributing to both theoretical computer science and physics through his research.

Speaker's Profile:

Alvin Chong, Senior Editor for the Growth team at CNA Digital, CNA
Alvin Chong

Alvin is a Senior Editor at CNA Digital's Growth team, and works on new technologies and platforms to better engage and serve CNA's global audience. In previous stints in CNA and TODAY, he used to focus on social media, as well as consumer tech and lifestyle reporting. Before his current role, he was the Singapore lead for corporate communications at McKinsey & Co, and social media manager in the civil service. A malariologist by training, he made his start when he founded Here Be Geeks with some geeky friends.

Speaker's Profile:

Christopher Sim, Assistant Director, Communications, SGInnovate
Christopher Sim

Christopher currently leads communications at SGInnovate, a Singapore government-backed Deep Tech investor and ecosystem builder. As a tech and science communications specialist, Chris works with partners and stakeholders to shape the narrative around emerging tech opportunities in Singapore at an ecosystem level. His work spans a wide range of domains, working with founders and scientists in fields such as quantum computing, cell and gene therapy and clean energy, also providing counsel on various matters from executive and brand communications to issues management. Prior to his current role, Chris also spent a number of years with RICE and H+K Strategies, working on regional communications strategies and campaigns for brands in the B2B and B2C tech spaces.

Moderator's Profile:

Meghan Morris, Singapore deputy bureau chief, Business Insider
Meghan Morris

Meghan Morris is the deputy bureau chief for Business Insider's Singapore office. She leads the bureau's business news team and works with news and lifestyle teams. Before moving to Singapore in 2024, she worked in BI's New York City and San Francisco bureaus as a senior correspondent, writing deeply-reported business investigations about Jeffrey Epstein, WeWork, Travis Kalanick, and other subjects. From 2022 to 2023, she was a Knight-Bagehot Fellow at Columbia University, a prestigious mid-career fellowship for journalists. She was an adjunct lecturer at New York University, where she taught investigative journalism and media law and ethics to graduate students.

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