Overview
Artificial intelligence (AI) has moved into the mainstream, driven by advances in cloud computing, big data, open-source software, and improved algorithms. AI technologies are fundamentally altering how we work, live, and manage businesses. In recent years, generative AI has emerged as a powerful catalyst, revolutionizing industries and redefining business paradigms. This transformative technology empowers organizations with unparalleled creative capabilities, fostering innovation, hyper-personalization, and customer engagement. It equips businesses with the tools to harness predictive insights for informed decision making and the automation of tasks to optimize efficiency. As generative AI transcends traditional sectors, businesses can expect seismic shifts in product offerings, from personalized healthcare solutions to AI-driven financial products. The AI Applications for Growth online program from Kellogg Executive Education will help business leaders, innovators, and investors harness the power of AI to create customer value and gain a competitive advantage.
Course Description & Learning Outcomes
Most online programs on AI focus on the technologies, tools, and algorithms behind AI. The AI Applications for Growth online program will stretch your thinking and broaden your perspectives with a practical, behind-the-scenes look at how established organizations and startups are putting AI to work for creating value and disrupting industries. The program, through a diverse set of case studies, original frameworks, and hands-on exercises, equips you with actionable insights for implementing an AI strategy that creates value for your organization and positions you for career advancement.
Recommended Prerequisites
The AI Applications for Growth online program is designed to prepare experienced executives, managers, and consultants to implement AI across enterprise functions. It is also an ideal curriculum for investors seeking a deeper understanding of AI and the potential of integrating generative AI into business functions. This program is ideal for:
C-suite executive and strategic decision-makers who seek expert insights on AI trends, high-impact strategies, and leveraging generative AI for innovation and competitive advantage. Drive innovative AI initiatives for your organization by exploring trends, use cases, industry applications, and best practices.
Senior sales and marketing managers aiming to integrate AI into marketing strategies, leveraging generative AI for transformative outcomes with industry examples and tools to optimize customer journeys.
Senior technology managers in IT, healthcare, and finance finance looking for a strategic AI perspective to innovate operations, understand AI's business transformation potential, identify generative AI capabilities and areas of improvement, and align initiatives effectively.
Senior management and IT consultants advising clients on digital transformation, business excellence, and operational transformation, staying current with the AI revolution is crucial. The program's new generative AI content offers valuable knowledge and practical tools to leverage AI's potential, positioning generative AI as a game-changer for achieving business objectives.
Pre-course instructions
Brochure Link:
https://emrt.us/B2B_Brochure_Kellogg_AIAG
Schedule
End Date: 27 Jun 2024, Thursday
Every Thursday Live webinar and weekly self paced modules
Location: OnlinePricing
Course fees: 2850 USD
Speakers
Trainer's Profile:
MOHANBIR SAWHNEY, Program Faculty, Kellogg School of Management
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation. Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics. He has co-authored seven management books as well as dozens of articles in academic and managerial publications. His most recent book, The Sentient Enterprise, was published in October 2017. He has won several awards for his and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2001 Accenture Award for the best paper published in California Management Review and the Outstanding Professor of the Year at Kellogg in 1998.He received the Distinguished Alumnus Award from IIM Calcutta in 2011. In 2014, he was ranked 16th on the list of most influential thinkers of Indian origin by the Institute of Competitiveness.
