Overview
Framed in an Asian context, this course is designed to help senior marketers and general managers with marketing responsibilities to navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.
Enhance your area of expertise with an additional Digital Marketing: Optimising Digital ROI course as part of the Professional Certificate in Digital Marketing.
Course Description & Learning Outcomes
At the end of this course, you will be able to: - Develop innovative marketing strategies for today’s digital world. - Understand consumer behaviour in the digital age. - Understand customer journeys and engagement. - Evaluate value propositions through an understanding of marketing frameworks. - Apply brand alignment using frameworks for competitive advantage. - Analyse online marketing metrics - Understand attribution models, digital experiments, regression analytics to better estimate returns on investment and allocate resources.
Recommended Prerequisites
This is designed for individuals who need to make marketing decisions such as marketing managers, professionals, general managers to whom marketers report.
Pre-course instructions
Registration close date: 11/09/2023
Schedule
Date: 02 Oct 2023, Monday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Date: 03 Oct 2023, Tuesday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Date: 04 Oct 2023, Wednesday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Date: 05 Oct 2023, Thursday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
Date: 06 Oct 2023, Friday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS Business School, 15 Kent Ridge Drive, 119245
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