Overview
A short-sprint course for those looking to explore the use of digital channels to reach and engage customers, analyse customer data for insights, and develop effective marketing strategies with this course. Gain the opportunity to develop customer personas, conduct market research, and create and execute marketing campaigns across digital channels.
Professional Certificate in Digital Marketing and Customer Insights is delivered by NUS and co-marketed by SGInnovate.
This course typically covers topics related to using digital channels to reach and engage customers, analysing customer data to gain insights, and developing effective marketing strategies. It covers topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, mobile marketing, data analytics, and customer segmentation. Additionally, participants may learn how to develop customer personas, conduct market research, and create and execute marketing campaigns across digital channels.
| Applicants / Eligibility | Course Fees* (inclusive of GST) |
Singapore Citizens (SC) below the age of 40 years | $2,057.40 |
Singapore Citizens (SC) aged 40 and above | $787.40 |
Singapore Permanent Residents (PR) | $2,057.40 |
Enhanced Training Support for SMEs | $787.40 |
*Subjected to SkillsFuture funding, administered by the National University of Singapore. Terms & Conditions apply.
Should you have any further questions regarding the course, please drop us an email at [email protected].
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Build a coherent digital marketing strategy for business using marketing concepts, market analysis, and consumer behaviour.
- Understand and apply the fundamental concepts in search engine optimization and marketing, social media marketing, content marketing, storytelling, and intermediate marketing concepts.
- Formulate and deliver a digital marketing campaign applying the 4Ps, KPIs, and channel selection, analysis, and optimisation.
- Build a simple FAQ chatbot system and deploy it into a website or integrate it with a Bot channel.
- Learn to perform text analytics, sentiment analysis, and social networks analysis to gather insights into behaviours and sentiments from social media data.
- Learn the frameworks and best practices to plan, customize, and implement successful digital sales strategies and measure their impact.
- Learn how to architect a digital marketing experience for customers by designing the digital customer lifecycle, analyse digital business goals, audience, and acquisitions metrics. Apply audience targeting strategy and marketing omnichannel using digital tools such as google analytics.
Entry Requirements
- Minimum diploma holder
- Familiarity with R programming language and control structures (Sentiment Analysis in Social Media)
- Preferably with experience in Google Cloud AI (Chatbot Development Begins with Me)
Items to bring
- You MUST have a laptop to attend this training programme
For enquiries, please send an email to [email protected]
