Overview
Innovation is a primary source of competitive advantage in the global marketplace. Service Design leans on concepts and practices in ‘Design Thinking’ to research and develop innovative ideas. The course offers organisations the process, methods, tools and techniques to translate innovation into a reality. In order to maximize the benefits of innovation, organisations are currently focused on three key aspects:
Building an environment suitable for Innovation and Design
Ensuring that the innovation and design process is efficient and effective
Equipping their team with the capability to design and deliver innovative solutions
Based on these aspects, this course provides participants with a practical, ‘hands on’ exploration of the principles, tools, and frameworks such as Design Thinking for Service Design. The course also discusses the essentials needed to breed an innovation culture in the organisation.
Course Description & Learning Outcomes
Upon completion of the course, participants will be able to:
Understand and apply the central concepts of Design Thinking to innovation projects
Approach service innovation from an outside-in perspective and understand the process for evolving a fuzzy idea into a fully envisioned service concept.
Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas.
Understand and use tools such as personas, customer journey mapping, service blueprinting and storytelling to realize service innovation
Illustrate a new service innovation concept and explain its value proposition and the outcome intended for the customer
Carry out low fidelity prototyping of a proposed innovation concept to evaluate, adapt and refine the idea
Recommended Prerequisites
No prerequisite for the course participants.
Pre-course instructions
Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/service--design/digital-innovation-design
Schedule
Date: 04 Jan 2025, Saturday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 11 Jan 2025, Saturday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Date: 18 Jan 2025, Saturday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: NUS-ISS, 25 Heng Mui Keng Terrace, 119615
Pricing
Course fees: Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/service--design/digital-innovation-design
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Design Thinking (Proficiency level: Proficient)
Speakers
Trainer's Profile:
Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/service--design/digital-innovation-design, Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/service--design/digital-innovation-design, NUS-ISS
Please refer to course webpage: https://www.iss.nus.edu.sg/executive-education/course/detail/service--design/digital-innovation-design
Partners
