The objective of this project is to understand the consumer sentiment for a given topic in the FMCG sector and generate engagement materials (ads, product concepts, etc.) to increase consumer engagement for a given topic.

In order to identify a consumer conversation precisely, they need to understand the semantics in the conversation, detect entities and topics, and understand the sentiment of those topics. Once these are being identified, they need to create conversation materials such as ads, tag lines, product concepts that are closer to the consumer conversations. They need to do this at scale to keep up with the fast-changing consumer world today. This will be challenging because of the multiple languages spoken in different regions.