Overview
Imagine the concept of virtual storefronts, product demonstration and customer service in an immersive and realistic virtual environment. In an era where consumers spend increasing amounts of time online, especially with the convenience of eCommerce, it might be the perfect time to bring about the convergence of our physical and virtual lives.
Course Description & Learning Outcomes
Digital frontrunners have been exploring the concept of setting up businesses in the Metaverse and more players are starting to enter this new virtual realm. In this module, participants will learn about the business opportunities in the Metaverse and the strategies for marketing a business in the Metaverse through analysing a few such case studies. At the end of the 2-day module, participants will be able to: - Learn what the Metaverse is and what main business activities it allows - Learn reasons for why brands are joining the Metaverse - Learn about the challenges businesses face in the Metaverse - Understand the different business models in the Metaverse - Understand how marketing in the Metaverse works and what steps are needed to market in the Metaverse - Discover the steps to set up a business in the Metaverse - Learn about consumer experience in augmented and virtual realities to make virtual businesses more accessible to consumers - Analyse case studies and marketing strategies of businesses that already exist in the Metaverse - Learn about what the future holds for the Metaverse and marketing in the Metaverse
Pre-course instructions
This module is part of the Advanced Certificate in Metaverse and Artificial Intelligence. Registration close date: 26/08/2023
Schedule
Date: 04 Sep 2023, Monday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Physical, Singapore Management University
Date: 05 Sep 2023, Tuesday
Time: 9:00 AM - 5:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Physical, Singapore Management University
Pricing
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