Overview
An IMD masterclass on digital transformation, AI and innovation
Unlock the keys to digital transformation in our exclusive masterclass – your gateway to the IMD experience. Led by Professor Mark Greeven, this session will inspire you to take the reins, and engineer your own luck.
We will explore how global executives can position their organizations for long-term success by modularizing core capabilities, externalizing key assets, and embedding optionality into their organizations. Drawing from research on future-ready companies such as L’Oréal, Mastercard, and Xiaomi, we will uncover practical strategies to redesign corporate structures for adaptability, speed, and strategic agility.
Here’s a snapshot of the insights this masterclass will unpack:
Design for optionality: Learn how to modularize core capabilities and externalize them through platforms, APIs, and partnerships to maximize flexibility and scalability.
Transform organizational architecture: Discover how to break down rigid, monolithic structures into loosely coupled, adaptable systems that can quickly integrate new opportunities.
Create ecosystem advantage: Explore how leading companies extend their reach by opening their systems to partners, leveraging network effects, and continuously evolving their value proposition.
A taste of the IMD experience: Engage in a session that reflects the dynamic and immersive learning environment of IMD’s programs.
Following your masterclass, you will have the chance to engage directly with our Program Advisors, who will provide:
A comprehensive overview of our renowned Orchestrating Winning Performance program (OWP)
Guidance on how our executive programs can align with your career goals
Answers to your questions about our programs and approach to learning
Course Description & Learning Outcomes
Agenda
15:00 – 15:45: Your OWP masterclass “Engineer your own luck” with Professor Mark Greeven
15:45 – 16:00: Get an introduction to our OWP program with our Program Advisors, followed by a Q&A
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
Pre-course instructions
Click on the link here and fill in their details to register.
You should then receive a Zoom confirmation email with the meeting link a few minutes after registering, sent to your registered email address.
If you don’t see the email, please check their spam or junk folder. Otherwise, write to [email protected].
Schedule
Date: 07 Aug 2025, Thursday
Time: 3:00 PM - 4:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Online
Agenda
| Day/Time | Agenda Activity/Description |
|---|---|
| Date | 07 August 2025 |
| Time | 15:00 – 15:45: Your OWP masterclass “Engineer your own luck” with Professor Mark Greeven 15:45 – 16:00: Get an introduction to our OWP program with our Program Advisors, followed by a Q&A |
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Strategic Partnerships (Proficiency level: Proficient)
- Relationship Building (Proficiency level: Proficient)
- Performance Management (Proficiency level: Proficient)
Speakers
Trainer's Profile:
Mark Greeven, Professor of Innovation and Strategy and Dean of Asia, IMD
Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD. A fluent Chinese speaker with over a decade of experience in China, he specializes in corporate innovation, business ecosystems, and digital transformation in complex, fast-changing environments. He has worked with leading Chinese firms like Alibaba and Ping An, as well as global multinationals, to explore new ways of organizing for innovation and resilience. Named to the Thinkers50 Ranking in 2023 and the Radar list in 2017, Greeven has authored three books on China’s innovation ecosystem, including Business Ecosystems in China and The Future of Global Retail. He co-directs IMD’s Building Digital Ecosystems program and is set to launch a new joint IMD-MIT program on future-ready enterprises. His research has been featured in top journals and global media, and he plays a key role in IMD’s outreach across China.
