Overview
With the rise in demand for digital products and services, modern product managers now need to operate at the intersection of business, customers, and technology to ensure success. This course is designed to equip you with essential skills and tools for managing digital and traditional products and services. You will learn how to use the Digital Product Management Framework to manage and deliver products and services successfully throughout their entire life cycle – from a product’s introduction, through its growth and maturity, to its eventual decline.
This Professional Certificate is designed to meet the needs of:
Professionals with no background in product management who are looking to become product managers
Product managers, product owners, service managers, business analysts, product engineers, product marketers, or anyone who wants to learn the skills and techniques to manage the development, launch, sale, and growth of digital products and services, as well as those who are interested in digital product management methods and want to transition into the digital world
Course Description & Learning Outcomes
This Professional Certificate will equip learners with the following competencies:
Strategy Implementation
Market Research
Product Management
Stakeholder Management
User Experience Design
Upon completion of the course, participants will be able to:
Effectively execute the digital product manager’s crucial role in driving digital business success
Orchestrate all relevant stakeholders to manage a continually evolving digital product through its lifecycle
Develop mastery over building customer-centric products
Use data to make product decisions within an agile product life cycle
Schedule
End Date: 29 Oct 2024, Tuesday
Location: Online
Pricing
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Product Management (Proficiency level: Beginner)
